Volvo
Innovation & Service Design Solution
Volvo’s Ask: Innovate technology to expand their brand position as a safety pioneer beyond cars.
The Challenge: For a brand synonymous with cars, how do we break the mold but keep the brand?
Background: In 1959, Volvo saved millions of future lives by sharing their invention of the 3-point seat belt instead of patenting it. Sharing technology became a keystone in their brand rooted in safety.
Opportunity: By making people feel safe on the largest uncharted frontier, the internet, Volvo can expand its safety positioning off road.
Key Finding: Livestreamers are a high-risk online population because they share hours of real-time, unfiltered content that poses a threat to their privacy, security, and safety. By guarding the security of streamers, Volvo proves they have the capability to protect anyone online.
Strategy: Protect at-risk streamers on the digital frontier to cement Volvo as the safety pioneer of technology.
The Idea: Streambelt
Solution: Streambelt is a free, automated live stream moderator extension built into OBS Studio, the leading open source streaming tool. Paralleling its seatbelt predecessor, Streambelt utilizes AI/machine learning to create a 3-point safety system mechanism:
Streambelt Service Design Map
Blurring out identifying visuals
Obscuring revealing audio
Identifying coded speech signals for help
When will Streambelt’s technology of tomorrow actually be viable?
Today.
Supporting Research
Why the Internet will be profitable: Digital goods commerce is growing at 2x the pace of its physical goods counterpart. The Digital goods and services industry is projected to reach $9 trillion (USD) by 2027.
Streaming Growth: A large part of the new digital service economy is live streaming, which is projected to be over $247 billion by 2027.
Streaming Tension: Streaming involves a high level of interaction with the audience which creates an environment of pressure or physical danger as audience members try to heighten their interaction.
Streamer Risk: The risk to privacy & safety is elevated for young and inexperienced streamers, and currently 70% of livestream platform users are 16- 34.
Streamer Truth : Less established streamers are less likely to have moderators who could control these risks to create a safer streaming environment.